Hey Founder,

​Do Things That Don't Scale​
by Paul Graham, Founder of YC.

• The most unscalable thing founders have to do at the start is to recruit users manually.
• You should take extraordinary measures not just to acquire users, but also to make them happy.
• One should focus on quality of execution to a degree that in everyday life would be considered pathological.
• Sometimes the right unscalable trick is to focus on a deliberately narrow market.
• When you only have a small number of users, you can sometimes get away with doing by hand things that you plan to automate later.
• The unscalable things you have to do to get started are not merely a necessary evil, but change the company permanently for the better.
• StartUps want so much to seem big that they imitate even the flaws of big companies, like indifference to individual users.

​Read the game changing piece.

Have a great week.

James.

Presented By HubSpot